Write a one page business memo follow the gathering data assignment Essay

Write a one page business memo follow the gathering data assignment introduction - Essay Example I also chose to count trucks and cars in the afternoon on the same day because this would help in maintaining consistency in the data. This would also help in comparing the morning flow of traffic with that of afternoon on the same days. I chose to collect data between 11.10 and 11.15 in the morning and between 14.50 and 14.55 in the afternoon. I chose these times randomly to ensure that my data was unbiased within one day. I did this by writing the morning and evening times on papers; I then mixed the pieces and picked them indiscriminately. The benefit of analyzing data from different times separately is that it enables the marketing firm to determine the best period to conduct marketing campaigns in a day. However, this approach has a limitation of consuming more time than when the data is analyzed by combining the different time periods. This means that combining data saves time, but it fails in that it does not inform the marketer about the variation of traffic at different times in a